SLYFOX
2023-11-08
Branding
#E54B2B
#F4F8DE
#252521
#F28326
OBJECTIVES
1. SlyFox currently offers three types of coffee. They were looking for a consistent packaging system.
2. Entice target market to purchase their products based off packaging and presentation.
3. The packaging system should be striking and attractive. It’s design should distinguish the brand from it’s competitors.
As an early project for school, SlyFox was our first big project we were tasked with. After a few more years of growth I made the choice to re-make my initial design and come up with something fresh.
MONO45 HEADLINE
ANONYMOUS PRO
TYPEFACE
TARGET MARKET
Sly Fox Coffee Roasters began as a startup company. It is now maturing, increasing sales, and
offering new products. Sly Fox’s target market is Millennials ages 18–26, as well as young to
middle-aged professionals, ages 28–45. The current stores are located in Brooklyn, NY,
Queens, NY, and Philadelphia, PA. About 60% of the company’s business is retail, while the
remainder is online and in-store.
