BLOOM
2023-08-28
Logo Design
071929
92CDC1
In this assignment, I was tasked with developing my choice of a fictional establishment. I chose a high end healthy living restaurant I needed to create a logo, and come up with the accompanying brand guide. Made using a combination of Adobe Photoshop and Illustrator.
UNICA PRO
TYPEFACE
BRAND VOICE
Bloom speaks in a friendly, informative, and sophisticated voice that reflects its commitment to healthy living and contemporary style. The restaurant's communication channels are designed to educate and inspire customers about the benefits of eating right and enjoying an active lifestyle. Blooms's social media accounts, for example, feature tips on healthy eating, recipes, and stories about the local farmers and producers who supply the restaurant's raw ingredients. The restaurant's website and menu also emphasize the nutritional value of the dishes and the creativity and passion that goes into their preparation.
Bloom - This name represents the idea of growth, freshness, and vitality, while also playing on the beauty and elegance of flowers.
"Bloom targets young professionals and families who are health-conscious and looking for a fresh and upscale dining experience. The restaurant aims to attract individuals who appreciate quality food made with locally sourced ingredients and a stylish, modern atmosphere. The founders were inspired by the vibrant food scenes of San Francisco and New York. They wanted to bring that energy and innovation to a new concept that emphasized health and wellness. After months of planning and researching, they finally opened Bloom in a trendy neighborhood in downtown Los Angeles. Since then, the restaurant has gained a reputation for its creative and nutritious cuisine, and its commitment to sustainability and community."
